Victoria Beckham takes fashion label to London
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that came a step closer in 2017 with the formation of her victoria beckham limited vbl company thanks to a 30 million 39 million 34 million euros injection from private equity firm neo investment partners1 a decade after she launched her fashion labe in new york victoria beckham will exhibit at london fashion week for the first time on sunday1 the ex-spice girls singer oversees an empire comprising four clothing lines more than 400 retail outlets in over 50 countries and offices in london and new york1 at the outset beckham a longtime fashionista faced a daunting challenge convincing a competitive and demanding industry that she could make a lasting impression on fickle fashion fans1 many saw her as just another example of a celebrity wanting to have a fashion range with no formal fashion training andrew groves a professor of fashion design at the university of westminster told afp1 through hard work and determination she has proved those early critics wrong1 in the space of a decade beckham 44 has ventured into accessories expanded sales internationally and online and multiplied collaborations with the likes of reebok target and estee lauder1 her style has also evolved from the chic classicism that marked her first steps into haute couture to the more daring cuts and vibrant colours neon orange mint green lilac of more recent offerings1 its been an incredible journey even when things can be challenging. ive had to learn incredibly quickly she told the daily telegraph newspaper recently1 she claims the secret of her success is a tireless work ethic and the support of her family football superstar husband david and their four children1 beckham was blunt about the ambition for her brand to get bigger and bigger in a 2013 interview with the new york times magazine1 it will be a triumphant homecoming of sorts for a now widely-respected designer and entrepreneur1 it valued the brand at 100 million according to business of fashion magazine1 however vbl will look to reduce its losses which reached 8.5 million at the end of 2016 nearly double the previous year according to its most recent financial results1 running deficits of that volume is not unique in this industry and not necessarily a sign that she is any the less credible naomi braithwaite a fashion marketing and branding lecturer at nottingham trent university told afp1 it takes a time to build a brand and she is competing with labels that have a very long established history1 fashion professor andrew groves says beckham has what it takes to last for many years as a medium-sized brand1 groves added that beckham has all the right elements to last for many years as a medium-sized designer brand1 he noted her stated desire to build an empire hints at the overriding desire to continue to defy the early doubters1 as for the spice girls the most famous girlband in history has reformed for a 13-date tour in 2019 but without posh spice who has drawn a line under her first life as a pop star according to british media1 british vogue magazine featured beckham surrounded by her children on its october cover under the headline fashion gets real1 thats what im doing now she told the magazine1