• Marketing has the sole responbility to generate fund for the firm through its moral process operation,delivery of goods and services that will satisfy the needs and wants of the customers.
  • It makes management to spot new product opportunities more quickly, which will enhance displaying market concepts variables to achieve the corporate goals.
  • It makes them adapt and adjust to the needs of the clearly defined buyer.
  • It makes management to bring its own interest into greater harmony with the society interest.
  • Many people are now taking marketing as a profession due to increase in market competition.