i) It assist managers and supervisors to free themselves from the most significant task.
ii) With delegation of authority,workload can be spread over the available work force.This encourages efficiency and bottlenecks are avoided.
iii) it is the basis on which concept of organization is laid.
iv) The abilities of subordinates are more developed by taking part in the management of the organization.
v) Subordinates are trained for higher level once their superiors delegate authority to them.This will enable the subordinates to replace their superiors when the need arises.

For delegation to work successfully it must operate within the following limits :

• The nature of the work can be a limiting factor:For instance,if the nature of work is confidential,this kind of work can not be delegated.If the supervisor has not been given the permission to delegate to his subordinates, this can be a barrier.
• Ability of the person delegating:The ability of a superior or manager to delegate can also be a limiting factor.If a manager is not having the ability, this will affect the delegation.
• Ability of the subordinate:These abilities are determined by physical and or mental capacity to do the work,time available and the degree of training undertaken.
• Opportunity for inspection:Managers who delegate to subordinates must protect themselves by inspection.This is done to ensure that the work delegated is done in accordance with

• Proper information:For a delegation to be effective,there is a need for proper and adequate information to the subordinates.
• Size and form of organization:The size and type of business organization can also be a limiting factor on the extent to which delegation can be applied.

i) As the business expanded,this will call for more and more delegation.
ii) The training need of workers also calls for a business to stand well,it needs to train the subordinates,this will warrant delegation.
iii) Availability of personnel to whom responsibility can be safety delegated is another circumstance which warrant delegation.
iv) Delegation can also be enforced where the managers retain too many responsibilities and thereby creating administrative bottle necks.

Delegation can be defined as the transfer of responsibility to others,for the performance of a specific task or for making decisions.In other words,it is the process by which a manager gives a subordinate the authority to be effective,person to whom it is delegated is given full authority to perform the responsibility.Subordinates are not expected to transfer such responbility to one else since it does not belong to them.

• Physical movement of goods from manufacturers to consumers. Marketing intermediaries are responsible for transportation cost: The wholesaler/distributor transport finished products from the manufacturer to their warehouse,while the retailer transports it to their shops.
• Provision of storage facilities: Marketing intermediaries provide warehouse where manufactured goods purchased are started.

• The Wholesalers buy in bulk from the manufacturer thereby reducing the stock level and the cost of stock of the producers.
• They assist the manufacturer in sales promotion and advertising activities.
• The wholesaler give credit facilities to retailer. They allow retailers to buy,make part payment and balance up at a fixed date.
• The wholesalers also give quality discounts to retailers.
• Wholesalers finance the manufacturer. In some cases wholesalers are made to pay for goods in advance of supply.Under this situation wholesalers are financing the manufacturers.
• Information are passed from the consumer through the retailer and wholesaler to the manufacturer.

Sales channel is the channel through which manufactured goods get to the consumers who scattered all over the world.
A marketing channel consist of the actual number of market intermediaries that a goods get to the ultimate consumers.
Those who perform the functions of marketing,sales, distribution channel are called "Marketing intermediaries", they are :Manufacturer,Wholesaler/distributor,Retailer and Consumer.

• In selling,the needs and wants of consumers are not studied before production,in marketing,needs and wants of consumers are studied before production.
• Satisfaction of consumers are not considered in selling,whereas satisfaction of consumers are considered in marketing.
• No research work is done in selling before production,whereas in marketing,comprehensive marketing research is done to determine products to produce.
• Volume of sales is considered in selling,whereas emphasis is placed on profit in marketing.
• Both medium and short-term objectives of the firm are considered in marketing while only short-term objective is emphasised in selling.
• In selling,producers produce products that they believe have good quality and send them to the market for sale,while in marketing producers produce goods that consumers need,want and that satisfy them.

Selling is defined as the art of persuading another person to do something when you do not have or do not care to everybody the direct power to force the person to do it. It is also the personal or impersonal process of assisting and or persuading a prospective customer to buy a commodity or a service or to act favourably upon an idea that has commercial significance to the seller. Selling is persuasion.

Market means different things to different people. Some define it as a fixed geographical location where goods and services are bought and sold. It is also defined as the aggregate demand for a given product while others believe that it exists in a widely dispersed offices connected for transaction by phones, telegraphs, letters and others.

• Marketing has the sole responbility to generate fund for the firm through its moral process operation,delivery of goods and services that will satisfy the needs and wants of the customers.
• It makes management to spot new product opportunities more quickly, which will enhance displaying market concepts variables to achieve the corporate goals.
• It makes them adapt and adjust to the needs of the clearly defined buyer.
• It makes management to bring its own interest into greater harmony with the society interest.
• Many people are now taking marketing as a profession due to increase in market competition.