• In selling,the needs and wants of consumers are not studied before production,in marketing,needs and wants of consumers are studied before production.
  • Satisfaction of consumers are not considered in selling,whereas satisfaction of consumers are considered in marketing.
  • No research work is done in selling before production,whereas in marketing,comprehensive marketing research is done to determine products to produce.
  • Volume of sales is considered in selling,whereas emphasis is placed on profit in marketing.
  • Both medium and short-term objectives of the firm are considered in marketing while only short-term objective is emphasised in selling.
  • In selling,producers produce products that they believe have good quality and send them to the market for sale,while in marketing producers produce goods that consumers need,want and that satisfy them.