A Business can flourish only when all objectives to the organization are achieved effectively. For efficiency in an organization, all the people to the organization must be able to convey their message properly. Communication skills have proven to be the most powerful element to possess for in a skill set of employee.
To equip yourself for a smooth career in the field of management, it is even more essential to grasp, practice and put on splay high levels of communication skills in regular and crisis situations. Effective communication skills act as ladder to the managers and leaders for quick progression in their careers.
Business communications is really an umbrella term for a wide variety of activities including but not limited to strategic communications planning; media relations; publications (which can include social media, broadcast and written communications, and more) brand management; reputation management; speech writing; customer/client relations; internal/employee communications, and more); brand management; reputation management, speech writing; customer/client relations; internal / employee communications; etc.
Companies with limited resources may only cheese to engage in a few of these activities while larger organizations may employ a full spectrum of communications. Since it is difficult to develop such a broad range of skills, communications professionals often specialize in one or two of these areas but usually have at least specialize in one or two of these areas but usually have at least a working knowledge of most of them.
By far the most important qualification communications professionals can possess are excellent writing ability, good “people’ skills, and the capacity to think critically and strategically. All other types of skills can be learned and honed with experience.
Written communications and development
Over time the forms of and ideas about communication have evolved through the continuing progression of technology. Advances include communications psychology and media psychology in emerging field of study.
The progression of written communication can be divided into three “information communication revolutions”.
- Written communication first emerged through the use of pictographs. The pict0orams were made in stone; hence written communication was not yet mobile
- The next step occurred when writing began to appear on paper, papyrus, clay, wax etc with common alphabets. Communication became mobile.
- The final stage is characterized by the transfer of information through controlled waves of electromagnetic ration (i.e. radio microwaves, infrared) and other electronic signals.