Authorities in the Chinese capital have ordered halal restaurants and food stalls to remove Arabic script and symbols associated with Islam from their signs, part of an expanding national effort to Sinicize its Muslim population.
Employees at 11 restaurants and shops in Beijing selling halal products and visited by Reuters in recent days said officials had told them to remove images associated with Islam, such as the crescent moon and the word halal written in Arabic, from signs.
Government workers from various offices told one manager of a Beijing noodle shop to cover up the halal in Arabic on his shops sign, and then watched him do it.
They said this is foreign culture and you should use more Chinese culture, said the manager, who, like all restaurant owners and employees who spoke to Reuters, declined to give his name due to the sensitivity of the issue.
The campaign against Arabic script and Islamic images marks a new phase of a drive that has gained momentum since 2016, aimed at ensuring religions conform with mainstream Chinese culture.
The campaign has included the removal of Middle Eastern-style domes on many mosques around the country in favor of Chinese-style pagodas.
China, home to 20 million Muslims, officially guarantees freedom of religion, but the government has campaigned to bring the faithful into line with Communist Party ideology.
Its not just Muslims who have come under scrutiny. Authorities have shut down many underground Christian churches, and torn down crosses of some churches deemed illegal by the government.
But Muslims have come in for particular attention since a riot in 2009 between mostly Muslim Uighur people and majority Han Chinese in the far western region of Xinjiang, home to the Uighur minority.
Spasms of ethnic violence followed, and some Uighurs, chafing at government controls, carried out knife and crude bomb attacks in public areas and against the police and other authorities.
In response, China launched what it described as a crackdown on terrorism in Xinjiang.
Now, it is facing intense criticism from Western nations and rights groups over its policies, in particular mass detentions and surveillance of Uighurs and other Muslims there.
The government says its actions in Xinjiang are necessary to stamp out religious extremism. Officials have warned about creeping Islamisation, and have extended tighter controls over other Muslim minorities.